Thanks to her artistic background, Gretel Zanotti approached the world of fashion at an early age. When she was only 20 years old, she launched her own creative project, which reflects her vision of art. Painting and photography, sculpture and architecture: these are the most influential sources of inspiration that constitute the dominant leitmotifs of her collections. Refined creations and haute couture are the basis of the brand’s philosophy, which reflects a precise idea of femininity and sensuality. The woman who wears Gretel Z. is classy, knows how to seduce without exposing herself, is real, practical, always on the move and extremely attentive to detail.
They wore short skirts, listened to jazz and flaunted their contempt for what had been the role imposed to the female image until then: these are the essential characteristics of the women who dominated the Western scenario in the 20s. They were seen as cheeky because of their excessive make-up, they drank alcohol and smoked cigarettes, drove cars and, above all, they dealt with sex with extreme ease, favoring casual sex for the sole pleasure of doing so, thus escaping the rigid and bigoted social rules, sparking numerous criticisms from the right-thinking society. For the FW 21/22 season Gretel Zanotti has decided to honor the resourcefulness and courage of these women, who fought for their rights, in order to reaffirm, a hundred years later, what women have been and still are capable of. Focusing on the handwork of the finest fabrics, typical of Made in Italy par excellence, Gretel Z gives life to soft and fluid day dresses, to dresses that take up the garçonne look typical of the time, but also to “flapper girl” dresses: knee-length, with fringes, feathers and precious Swarovski, which you can easily imagine on a dance floor while shaking to Charleston’s melodies. The clothes of this collection are characterized by colors that allow oneself to be noticed: this chromatic choice is not casual, it is aimed at enhancing the personality of the wearer and at remembering the strength of women in the 20s, ready to outclass male supremacy, by making their voices heard and not letting others speak for them.