Virginia Rodriguez is the mind and hands behind Frida Querida Firenze, a brand of sporty-chic swimwear based on an essential concept. The Italian-Colombian designer believes that it is essential to enhance a woman’s body by caressing it with swimwear, when women expose themselves to the world. That is why she pays a lot of attention to workmanship and relies on skilled Italian craftsmen, sculptors of fabric. The brand is 100% made in Italy. The soft Lycra and the ergonomic cuts and seams follow the sinuosity of the female body. In addition, each one-piece or bikini can be worn on both sides and, for some models, it is possible to create up to 9 different combinations.
Retro pieces flash across all Frida Querida Firenze collections featuring simple but always chic outfits. Elegance and comfort are the protagonists, with a focus on silky, lightweight and soft fabrics.
A modern and flexible aesthetics suitable for any occasion.