EllemenTi
Lisa Tigano
  • Clothes
  • Innovation
  • Sustainability
Lisa Tigano is the designer of the “EllemenTi” brand. The intuition that led to the creation of the brand came from her graduation thesis project, entitled “Ruined Refuge”, which she wrote with the help of designer Gabriele Colangelo. The project was based on the idea that most people, once they look at themselves, become aware of details in their appearance which are not in line with the canons established by the mass. EllemenTi tries to meet this need with its collections by creating unique pieces, garments that are based on three key points: craftsmanship, “Made in Italy” and attention to detail. In the past year, the brand’s approach has been enriched by the increased attention to sustainability. Upcycling has become a basic concept, now formally included in the brand’s philosophy. Just like the use of natural colour, a process that has been implemented in the “menteria” (a term coined by Lisa Tigano to indicate the place where her mind works), which once again makes it possible to identify and differentiate each individual garment through the use of substances extracted from fruit, vegetables and spices.

CONCEPT

07.08.2020 – LIVING TOGETHER After reading a lot about the bond between genders, Lisa decided to focus her SS22 collection on the bond between the sexes, focussing on the abuse we experience and the words we hear. The idea is to turn each garment into a canvas, where different concepts are represented trhough three paintings: First painting – “”STAI ZITT*”” (SHUT UP) To be accepted a woman must be taciturn, in order not to be called a chatterbox, or considered as inappropriate or presumptuous. In the first painting the analysis is clear and well-defined. The phrase “”STAI ZITT*”” (= SHUT UP) for EllemenTi symbolizes the male chauvinism towards women (even if with a free interpretation of gender). What is the intellectual value of a woman in the system? How is she seen by men? Physically speaking, what differentiates the female body from the male one? Second painting – ROSE The WOMAN is a ROSE (seen as a FLOWER). Blue has always been defined as a masculine colour while pink as a feminine one. Culturally speaking, this is a way of representing gender distinctions. Once more it is the system that in a way creates a difference between sexes on the basis of colours. In the second painting, this analysis follows the flow, contradicting itself at the end. The ROSE, seen as a flower and a breast, is repeated endless times, representing the uniqueness of the woman and anticipating the union of the sexes through the associationof the colors, blue and pink. Third painting – 50/50 Art. 23.1 of the Charter of Fundamental Rights – Equality between men and women. In the third painting the analysis is intended to be decisive. A different future is envisaged, in which gender differences do not exist, are not even conceived… In which a woman is not defined as a “”woman with balls”” because she is an instigator. In which the woman is one fifty and the other fifty is the man. In which man and woman are equal and have equal rights.
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