DE COUTURE
MASSIMO MARIOTTI
  • Accessories
  • Bag
  • Innovation
  • Rome
  • Sustainability
De Couture is a collection of bags of the utmost value in terms of quality and materials, combined with advanced design research. It rediscovers forgotten handicraft productions which helped spread made-in-Italy culture all over the world. Today, De Couture is a line of radically contemporary and classic bags, well positioned in prestigious Italian multi-brand stores and high-profile department stores. The line is based on the Custom Made project, which includes completely handmade models – fourteen models with a palette of twelve different colours produced upon request and delivered in just ten days.

CONCEPT

CHAIN CROCHET This unique idea that characterizes the Dalida line is made using the traditional crochet technique but combined with an unusual and original object: the chain. A crochet hook of a suitable size is used to hook the waxed cotton cords, which are normally used by saddlers. By hooking and knotting the thread with the crochet hook, it is possible to assemble the chains together, thus creating many variations and possibilities of use. It is possible to obtain ribbons with which to make trimmings, decorations and shoulder straps for bags. When crocheted in a round section, they produce cords that can be used for bag handles and shoulder straps. It is also possible to obtain fabric panels that can be used to make whole sections of bags, such as flaps and sides. By alternating and mixing different chains, in sizes compatible with each other, it is possible to obtain textures and designs that are also emphasized by the different galvanic colors.
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