A passion for craftsmanship and the desire to produce with her own hands led Carmela Lacerenza to create her own brand. In 2013 she founded Camera Creativa and created her first jewellery collection using recycled materials, new and special fashion elements that dress the body and complete the outfit. Her work is characterized by research and by the use of alternative materials. Camera Creativa originated from the desire to transform the worn out materials that inhabit our daily lives by giving them a second life. Her creations — necklaces, earrings, bracelets and belts — have a strong character. Her unique pieces result from a combination of shapes and volumes that make them exclusive, eco-friendly objects.
Funny maxi chains, large knots, unusual flowers, stylized feathers and ancient symbols mingle with the soft, sinuous and endless interweaving of the inner tubes, giving the collection a sensual and elegant character.